It may be helpful to consider buyers in a multitude of layers in order to sort and categorise.
Social media tools can be by nature confusing, and you make need more than one to get a broad service. The best tools will always have a range of services, but also take user feedback into account.
“Always bear in mind that your own resolution to succeed is more important than any one thing.”
― Abraham Lincoln
It’s good to keep in mind that success hinges on the parameters that you set out from the start. Your company may have an overall goal eg, €2 million turnover by 2017; increase leads by 35% in 6 months; become lead brand in your industry etc. which are then broken down into smaller goals via marketing campaigns. Check out these onlines business ideas that helped their companies achieve their goals.