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The Good, the Bad and the Ugly: Knowing your Buyer Personas

[fa icon="calendar'] Mar 18, 2015 3:31:00 PM / by Tara McGarrigle posted in Inbound Marketing, Buyer Personas

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It may be helpful to consider buyers in a multitude of layers in order to sort and categorise.

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What are Buyer Personas?

[fa icon="calendar'] Mar 10, 2015 2:32:15 PM / by Tara McGarrigle posted in Buyer Personas

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With every Inbound Marketing strategy the most important thing to remember are your audience. Your audience are your Buyer Personas. So what are buyer personas?

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