Social media tools can be by nature confusing, and you make need more than one to get a broad service. The best tools will always have a range of services, but also take user feedback into account.
Let’s take a look at using HubSpot as a social media tool:
Integrate your accounts
This is possibly the easiest way imaginable to post to your social media platforms. By integrating your accounts, you have access to all your channels in one place. If your company has multiple Twitter or Facebook accounts, that’s no problem, and you can also integrate several LinkedIn profiles, including an individual’s groups. Scheduling is also easily done, so you can research the best times to post content to your followers, and plan posts and updates ahead of time.
HubSpot reports give great, easily digested visuals reports on your social media efforts. Here, you can find you increase in followers, post interactions and compare channels, timeframes and more.
Streamline your contacts
Thanks to the data that the social tool has gathered for you, making calls to prospects and leads is much less daunting. Information on each contact is collated to give you an overview of online contact all in one place before you pick up the phone.
For more info, contact us for our next meeting