For many, when people think of social media management they instantly picture managing Twitter accounts, Facebook profiles, Linkedin pages etc. These people wouldn’t be wrong in their thinking, but ensuring that social media is properly maintained is very important to any business.
Nowadays a business’ success relies, partly, on how well their online presence is to the target audience. More people spend their time on the internet, and in particular, browsing their social media sites. Social networking is like word-of-mouth and it’s vital to tap into and join online conversations about your industry, competitors and your areas of expertise.
In order to keep on top of the trends, many businesses implement social media management tools. These tools help you to integrate social networking activities with your marketing programmes. Such programmes might include:
- SEO campaigns
- Email Marketing/Newsletters
- Events or Whitepapers
Some of the most common social management tools include:
- Hootsuite – This tool gives you the opportunity to schedule posts across multiple social media platforms at once, manage your campaigns, track conversations and measure results. This tool is free, but offers pro and enterprise options at an extra cost.
- SocialOomph – If you mainly use Twitter for your business, this would be a good tool to use. It has the ability to schedule tweets for the entire day and auto-follow new followers. It does allow for the use to combine Facebook, Twitter, Linkedin, Plurk and your blog on your dashboard. This tool is free, but offers a professional version at an extra cost.
- Tweepi – If you find that Twitter is the best option for your business, but you are unsure on how to use it effectively, this tool is the best for you. There’s a quick management tool which will allow you to tidy up your profile. This is a paid tool with a Silver and Platinum option per month. Paying annually will be 17% cheaper.
By using these tools and used to their fullest potential, your social networking sites will help you better understand customer needs, generate leads and increase visibility.
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