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Social Media and Your Business

[fa icon="calendar'] Feb 13, 2015 5:58:00 PM / by Tara McGarrigle

We can all agree that social media is a powerful marketing tool - but it can also be a total waste of time. 

Back in the dayaround 2008, social media experienced a bit of a gold rush - every business got on board to be sure they weren't missing out. In the plethora of social media channels that exist today, it's possible to spend the entire 9 - 5 managing posts to these channels alone. 

But you've got other work to do, right?

ID-100250899Be fussy

Our advice is to pick and choose the social media channels that are most relevant to your customer and your buyer personas - that way your guarantee the most return on your time, by targeting the people most likely to convert to customers.

Fit in

Get your message across in a way that fits your brand's personality, and the tone of the social media channel. 

Be social

Never forget that social media is about interaction - communicate with your followers. Answer questions, reply to comments, connect with suppliers and partners. 

Want more info on inbound marketing? 

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Topics: Social Media

Tara McGarrigle

Written by Tara McGarrigle