We can all agree that social media is a powerful marketing tool - but it can also be a total waste of time.
Back in the dayaround 2008, social media experienced a bit of a gold rush - every business got on board to be sure they weren't missing out. In the plethora of social media channels that exist today, it's possible to spend the entire 9 - 5 managing posts to these channels alone.
But you've got other work to do, right?
Our advice is to pick and choose the social media channels that are most relevant to your customer and your buyer personas - that way your guarantee the most return on your time, by targeting the people most likely to convert to customers.
Get your message across in a way that fits your brand's personality, and the tone of the social media channel.
Never forget that social media is about interaction - communicate with your followers. Answer questions, reply to comments, connect with suppliers and partners.
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