Inbound Marketing is all about the power of attracting leads to your company by writing attractive, meaningful content. We don’t do push marketing anymore, it doesn’t work as well as it use to. People are able to avoid all sorts of advertising. Fast forward TV, watch Netflix, stream their favourite shows.
Advertising is not the be all and end all of marketing!
Do you find this surprising in this day and age? The majority of time we phase advertising out ourselves. (Pop up blocker is my best friend)
With that, marketers have to move with the times and understand that Inbound Marketing is the new, positive and effective way of marketing.
Are you ready to make your Social Media Marketing Inbound? Let’s go…
It’s not all about you!Don’t over promote yourself. Be sure to share articles and news that are relevant to your industry and keep it interesting. We like to use the rule of 1:6 ratio (1 promotion for every 6 informational updates). If you make 3 updates a day, promote your product or service once every 1 to 2 days.
Create Great ContentWe recommend blogging at least 3 times a week and create fresh content for each post. Make it interesting and relevant to your followers and buyer personas.
Use AnalyticsUse analytics to measure the performance of your website/blog. With this information you can find out your most popular blog posts, which articles grabbed the most attention, where are your audience members coming from and the steps that they take as they explore your website. With this information you can discover your user experience and can try to improve their journey.
Know Your Audience (and where they are)Knowing who your buyer personas are is a huge part of inbound marketing. You are making content for them every step of the way of your social media marketing. Where do your buyer personas go for advice? What are they looking for when they find your products and services?
“To help you identify which social channels your target audience is using survey current customers, do some “creeping” on prospects social activity, and also think about how your target likes to consume information. Modify later once you have metrics to tell you which are the most successful.” - SmartBug.com
And that’s a quick run through of how to make your social media marketing inbound. We hope you enjoyed it!
Get in touch with us for advice and further information to become an ace at inbound.