“Always bear in mind that your own resolution to succeed is more important than any one thing.”
― Abraham Lincoln
It’s good to keep in mind that success hinges on the parameters that you set out from the start. Your company may have an overall goal eg, €2 million turnover by 2017; increase leads by 35% in 6 months; become lead brand in your industry etc. which are then broken down into smaller goals via marketing campaigns. Check out these onlines business ideas that helped their companies achieve their goals.
1. Bell Performance
Bell Performance is a manufacturer of fuel additives and treatments for consumers and businesses.
Bell Performance turned to inbound marketing when they realised that their website was not capturing information on leads, and subsequently, they were losing out on customers.
By using Inbound Marketing strategies, Bell Performance focused on Buyer Personas, keyword research and great content, to achieve 600 customers in one year, 80% increase in customers in second year, 14 times leads per month increased in 2 years.
2. Pearse Trust
Irish company Pearse Trust provides corporate compliance and tax planning services to an international client base of accounting firms, banks, legal firms, and public and private sector organizations.
The use of inbound marketing has increased leads 13 times original figures and led to a 30% conversion rate on landing pages.
3. FMB Accountants
These Irish accountants deal particularly with preparation and audit of financial statements and the taxation compliance that accompanies it, especially with professionals and legal practices, distribution, hotel, travel industries and credit unions.
Having issues with website traffic, FMB Chartered Accountants team launched a new blog, dealing with the many issues and questions their target markets have about tax and financial statements. Using social media marketing, combined with strong targeted content, the company were soon attracting 20,000 blog readers per month to their website. Combined with targeted email marketing campaigns, this has resulted in a number of leads for the business.
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