HubSpot's announcement that it will create 320 new jobs for Dublin was accompanied by the news that it has just moved into some shiny new office space in the heart of the city.
Inbound Marketing is all about the power of attracting leads to your company by writing attractive, meaningful content. We don’t do push marketing anymore, it doesn’t work as well as it use to. People are able to avoid all sorts of advertising. Fast forward TV, watch Netflix, stream their favourite shows.
It may be helpful to consider buyers in a multitude of layers in order to sort and categorise.
For many, when people think of social media management they instantly picture managing Twitter accounts, Facebook profiles, Linkedin pages etc. These people wouldn’t be wrong in their thinking, but ensuring that social media is properly maintained is very important to any business.
Social media tools can be by nature confusing, and you make need more than one to get a broad service. The best tools will always have a range of services, but also take user feedback into account.
“Always bear in mind that your own resolution to succeed is more important than any one thing.”
― Abraham Lincoln
It’s good to keep in mind that success hinges on the parameters that you set out from the start. Your company may have an overall goal eg, €2 million turnover by 2017; increase leads by 35% in 6 months; become lead brand in your industry etc. which are then broken down into smaller goals via marketing campaigns. Check out these onlines business ideas that helped their companies achieve their goals.
With every Inbound Marketing strategy the most important thing to remember are your audience. Your audience are your Buyer Personas. So what are buyer personas?
We can all agree that social media is a powerful marketing tool - but it can also be a total waste of time.
Most marketers are comfortable with SEO optimisation, as it's what they know and it’s something well within their control to do.
They hit the biggies -- H1, Page Title, Post Title, Image, URL, Content -- with their keywords, and
wait for the traffic and sales to roll in.